Welcome to Part 2 in a series of 5 reports unpacking Gen Z, the Metaverse and the Convergence of Entertainment Culture
Not content with the mundanity of Facebook and the limitations of Twitter, Gen Z is swerving traditional social media in favour of more expressive and immersive forms of social connection, from short form video to gaming.
Both TikTok and the relatively new concept of ‘Living Games’ (always on games with no end) are already acting as the precursor to the Metaverse – a bold new immersive version of the internet.
For brands, these new social connection points are the new skateparks, the hangouts where connections are made and nurtured.
Download Part 2 to learn:
How TikTok and its myriad of entertainment options are acting as a gateway drug to the Metaverse for young people.
How Living Games have tipped the balance for gaming as the dominant youth commodity.
The trends and communities driving a bold new form of self-expression for this generation.