Welcome to Part 3 in a series of 5 reports unpacking Gen Z, the Metaverse and the Convergence of Entertainment Culture
The Metaverse is arguably the most prominent – and most misunderstood - buzzword of 2021 in both tech and marketing circles. On one hand it’s still very much a work in progress, and to many a somewhat futuristic uncertainty. Nether the less, its shadow looms large and ever present on the technological horizon.
For brands, this is world where digital and physical are starting to rapidly collide, and it pays to be on the front foot as the titans of industry start to make their play in what will become the key marketing battleground of the next decade.
Download Part 3 to learn:
What the metaverse is and how its more than just a futuristic buzzword.
How the pandemic became a catalyst for the rise of Massive Interactive Live Events.
How the rapid rise of the NFT is renewing interest in super fandom.