Looking to harness the true power of the $24 billion branded entertainment industry? Eager to understand what consumers really want from brand involvement in a variety of sectors, such as music, sport, film and art? FRUKT uncovers the real value behind the constantly evolving role of branded entertainment, offering bespoke research into what truly engages passionate cultural audiences.
Packed with insight, interviews and exclusive research, this is your essential handbook to making the most of entertainment marketing.
