Jägermeister tasked FRUKT to create a brand activation to tour the UK festival circuit with the objective of creating memorable experiences and deepening engagement with their target audience. They wanted to demonstrate their on-going commitment to live music and a diversified sound, whilst promoting their hero Ice Cold Shot serve and cocktail Jägermeister Mule.
The Jägermeister brand has a rich history that centres around their unique product offering, with a focus on engaging consumers to create bonding moments and reward discovery. We wanted to create an activation that magnified Jägermeister’s brand values and reaffirmed their strong association with the music industry. It needed to be memorable, engaging, and encourage dwell time to deepen brand engagement. Our response was the JägerHaus.
We created the JägerHaus; an ambitious, multi-layered venue that toured fifteen festivals across the UK from summer 2015 to 2019. We took consumers on a journey of discovery through unexpected spaces of the Haus, tasting well-known and bespoke drinks offerings, and revelling in established and up-and-coming talent on stage.
A venue consisting of seven connected spaces, each with a separate look and feel, the JägerHaus was filled with visceral immersive moments that unfolded as day turned to night. Home to pumping tunes, bright neon lights, the latest bands and DJs, and ice-cold shots, it was a place where memories were made and social currency was created, all set to an amazing, eclectic soundtrack.
The JägerHaus has featured more than 300 truly incredible artists, both live acts and DJs, legendary and emerging, with highlights including Rag ‘n’ Bone Man, Joe Goddard, Blossoms, Novelist, Idles, Jungle, Maribou State, Mike Skinner, Elderbrook and many many more.
A venue consisting of six connected spaces, each with a separate look and feel, the JägerHaus was filled with visceral immersive moments that unfolded as day turned to night.